A marketing persona is a “fictional” representation of an actual user and is applied in the early stages of product development or product redesign. … Without understanding ideal customers inside and out, marketing efforts and business growth can take the risk.

What is a marketing persona?

A persona in the context of marketing refers to the ideal customer or customers for your business. They are defined by a mixture of any of the following attributes or activities:

1.  demographic
2.  shopping habits
3.  location
4.  job role / description
5.  interest in product
6.  need for product

A marketing persona is a “fictional” representation of an actual user and is applied in the early stages of product development or product redesign.

Personas are vital to the success of a product because they drive design decisions by taking common user needs and bringing them to the forefront of planning before design has actually started.

• Year 2021
• Services Digital Marketing; Marketing Strategy, Personas for Marketing