The company’s mission is to disturb the beauty industry one clean manicure at a time. The company are determined to abolish the toxic practices built into the industry and provide cleaner and more ethical solutions for beauty. As an all-female team, the comapy are dedicated to creating spaces for women to thrive professionally within and beyond our company.

Tonia Osby, an experienced entrepreneur originally from Chicago, became an esthetician and nail tech. Rather than the glamour ssociated with the beauty industry, she discovered a lack of clean products and severely underpaid workers. Thus began the mission to create a revolutionary product, our first in the LUCYPOP lineup

• Client Tonia Osby
• Year 2020
• Services Business; Investor Pitchdeck