Scaling your Facebook advertising means increasing your ad spend while maintaining a positive return, which can be challenging for businesses of all sizes.

A/B testing lets you change variables, such as your ad creative, audience, or placement to determine which strategy performs best and improve future campaigns. For example, you might hypothesize that a custom audience strategy will outperform an interest-based audience strategy for your business.

• Client Digital Poker
• Year 2020
• Services Digital Marketing; Facebook Marketing Strategies (Testing & Scaling)