We have taken into account clients’ vision and complete market research of potential competitors and target audience needs and preferences. After the branding was established, we have proceeded with a website design. The main goal for the UX was to be tailored to meet a user’s specific needs and to provide functionality that is predictable. Therefore, focus on the target audience’s behavior was crucial. As for UI, we have strived not only to make it aesthetically appealing but also to engage the audience in the process. By analyzing modern trends, we have used gradient graphics and light colors to share the message. To engage a user more, we have decided to create a motion design and also complete an animation video with an explanation of the product. To complete it we and the client have created the script, then turned it into a scenario based on which we created illustrations to be animated.
