This certain logo is developed to fit the fact that students can unleash their potential and land on the practice field or industry easily. The elegant usage of proportions according to the golden ratio and the 3 tone shading brings out the flow of comfort and trust of the brand. The brand is denoted as a friend, even within the name “ALLY” So the curves should be more than the sharp edges to denote the friendly nature of the overall aesthetic, Apparently, this logo says the brand story and gives the proper emotional value to the audience. while the letter “A” is taken from the brand identity, the page-turning effect is brought out to show that the students are the main focus of the brand and they can get to their future career through this online trustworthy method.

• Client AppAlly
• Year 2021
• Services Graphic & Design; Brand Style Guides