BookingHost is a property management company that offers a wide range of marketing services for short-term rentals. They ensure their client’s apartment is promoted on international websites, are seasonally in tune with the calendar, and take care of guest messaging services. This company asked us to make a full redesign of the platform. The main goal was to come up with a modern but at the same time simple and clean design for the web version, as well as improving the look and usability of the mobile interface Our idea was to start with a comparative analysis of the client’s competitors and market leaders in order to evaluate and take as an example their best practices and ideas, not copy them, but implement them in bookinghost design in a better way. Accordingly, we analyzed the main client’s competitor hostmaker.com and market leader airbnb.com As a result, bookinghost.com managed to implement a modern and professional overall look, and at the same time using a lot of illustrative and cartoon material so that the user has a pleasant and positive impression from the site, feeling brand friendliness rather than conservatism and making him wishing to get back to it again.
