Founded by Mimie Reed in London 2020.
The collection is a revival of sustainable luxury swim and resort wear inspired by the bygone eras with a twist: the feminine tailoring of the 1940s, the elegant designs of the 1930s and the powerful silhouettes of the 1950s. The collection is designed to accentuate the female figure, to fit every body shape and make you feel empowered and confident on your vacation.
The hats are handmade out of 100% straw whilst sunglasses are made of bio acetate. This is a natural renewable, biodegradable alternative that is better for ecosystem and environment, hand crafted with love in Italy.
Swimwear is crafted from regenerated nylon made from Nylon waste, otherwise polluting the Earth. Transformed into your lifelong swimwear, it’s exactly the same as brand new nylon and can be recycled, recreated and remoulded again and again.
When you’re buying a piece from collection you’re not only investing in a high quality swimsuit that will last- you’re also helping cleaning up the ocean and protect sea turtles entangled in ghost nets.
The company passionate about giving back and proudly donate 3% of all purchases directly to the Olive Ridley sanctuary in the Maldives who are on a mission to protect sea turtles and their habitats through rescue and rehabilitation.